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Rich, digital content is the new norm. Static, printed billboards and signs lack the dynamic motion necessary to quickly attract the attention of passersby. As retailers are trying to win the attention of the consumer, it is vital to stand out amongst the competition. That is why a growing trend in the retail industry is the introduction of digital signage into window storefronts. Retail organizations have a very narrow window to impress, so it is critical that a customer's first impression is immediately dazzling.
Retailers need digital displays with high visibility and easy-to-manage software to deliver highly impactful content that remains bright and crisp even in the face of direct sunlight – a challenge many stores face.
Why Samsung OMN series?
The Samsung OMN series was designed with a storefront window display in mind. It projects clear, bright images that attract and engage audiences, increasing the probability of an in-store visit. With a modern configuration, the display has a slim design and is compatible with any store widow without disrupting a customer's shopping experience. Included in the OMN series is an embedded software solution for operational efficiency and content management, ensuring retailers can manage its displays effortlessly.
Storefront optimization with OMN series
The evolution of advertising displays in retailer's windows has dramatically changed over the years, as well as the expectations of the consumers passing by a store. Marketing began with static, printed banners, but quickly moved to digital signage as consumers became more responsive to engaging videos and images. However, early digital signage was not created for outdoor usage or direct sunlight and produced content with low visibility.
Retailers then began to incorporate In-Window signage, which allowed for better visibility than the alternatives, but they were still not powerful enough to display high-quality content. Although more cost-efficient than the printed materials, the display did not perform as expected. Realizing the need for more innovative In-Window digital signage, Samsung designed the OMN series. Intended for retailers to deliver the most visually appealing content in any environment, the OMN series surpasses the traditional signage and engages audiences like never before.